Chief Executive Officer
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Key Responsibilities
- Business & P&L Leadership
- Own the overall P&L and business performance for the Kenya market.
- Develop and execute the company's overall business strategy in line with regional/global objectives.
- Drive revenue growth, profitability, market share and long-term business sustainability.
- Identify new growth opportunities across categories, channels, geographies and customer segments.
- Ensure effective allocation of resources across key business priorities.
- Commercial & Sales Leadership
- Lead the overall sales and commercial strategy across modern trade, general trade, distributors and other relevant channels.
- Drive distribution expansion, outlet penetration, product availability and sales productivity.
- Develop and strengthen relationships with key customers, distributors and strategic partners.
- Review pricing, trade investments, margins and promotional effectiveness to maximise commercial returns.
- Build a high-performance sales organisation with clear targets, accountability and performance metrics.
- Marketing & Brand Growth
- Partner with the marketing team to develop and execute brand and category strategies aligned with local consumer needs.
- Drive brand awareness, market penetration and consumer engagement across the portfolio.
- Identify emerging consumer trends and translate them into new product, category and go-to-market opportunities.
- Ensure effective execution of marketing investments and campaigns across relevant channels.
- Market Expansion & Route-to-Market
- Develop strategies to strengthen the company's route-to-market and distribution network across Kenya.
- Identify opportunities for geographic expansion and deeper market penetration.
- Optimise distributor performance, channel economics and supply availability.
- Evaluate new channels, partnerships and business models to accelerate growth.
- Operations & Supply Chain
- Work closely with operations and supply chain teams to ensure product availability, service levels and cost efficiency.
- Ensure alignment between demand planning, inventory, production/procurement and commercial requirements.
- Drive operational improvements that support growth while protecting margins and working capital.
- Leadership & Organisation
- Build, lead and develop a high-performing leadership team across sales, marketing, finance, operations, HR and supply chain.
- Establish a culture of ownership, accountability, performance and continuous improvement.
- Develop organisational capabilities required to support the company's growth ambitions.
- Ensure effective succession planning and development of key talent.
- Stakeholder & Corporate Leadership
- Represent the organisation with customers, distributors, regulators, industry bodies and other external stakeholders.
- Build strong relationships with regional/global leadership and ensure alignment on strategic priorities.
- Maintain strong governance, compliance and ethical business practices across the organisation.
- Provide regular updates to the Board/Regional Leadership on business performance, risks and strategic initiatives.
- Business Transformation & Growth
- Identify opportunities to improve business processes, productivity and profitability.
- Lead strategic transformation initiatives across commercial, operational and organisational functions.
- Evaluate potential partnerships, new categories, acquisitions or market expansion opportunities where relevant.
- Drive a data-led approach to decision-making and performance management.
Candidate Requirements
- 16–22 years of overall professional experience, with significant experience in FMCG / Consumer Products.
- Proven experience in a senior P&L / business leadership role, ideally managing a country, business unit or sizeable market.
- Strong track record of delivering revenue growth, profitability and market expansion.
- Deep understanding of the Kenyan FMCG landscape, including distributors, general trade, modern trade and emerging channels.
- Strong experience across sales, distribution, commercial strategy and brand/marketing.
- Experience managing and developing large, cross-functional teams.
- Strong understanding of route-to-market, distributor management, pricing, trade marketing and channel strategy.
- Demonstrated ability to operate in a high-growth and entrepreneurial environment.
- Strong commercial acumen with the ability to balance growth, profitability and operational efficiency.
- Excellent stakeholder management and communication skills, with the ability to engage effectively with Board, regional/global leadership, customers and external partners.
- Strong strategic thinking combined with a hands-on, execution-oriented approach.
- Bachelor's degree in Business, Management, Economics, Marketing or a related discipline; MBA or equivalent postgraduate qualification would be an advantage.