Data Analyst, Shopper Insights

How you will contribute

You will:

• Identify and leverage growth opportunity in retail environment of the BU.
• Generate behavior changing insight and identify effective levers of engagement.
• Continuously optimize business through data, tracking, learning.
• Identify knowledge gaps and business needs in respective countries and build research recommendations/research plan with priorities to address them
• For every project define research objectives, research method, scope of analyses and action standards.
• Identify key findings, key insights and develop business implications and/or recommendations, influencing Sales to ensure that they are integrated into business plans.
• Develop and activate insights on general grocery shopping perspective (trip missions, channel shopping habits, etc.), Studies may include observation of in-store behavior.
• Identify drivers of in-store performance, shelf layout, assortment, promotion and pricing, hot zone etc.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Research planning skills plus experience in market research (FMCG/CPG manufacturer or major retailer)
• Good at distinguishing insights that can be leveraged against the business challenge
• Strong analytical skills and attention to detail
• Extensive experience in utilizing market research data
• Willing to work independently in a remote team
• Strong communication and presentation skills
• Consumer / shopper research experience
• Understanding of the 4 C’s: strong knowledge of retail environment

Key Responsibilities:

• Distributor Data Mapping & Accuracy : Own the end-to-end alignment of PRA-data aggregator (Spot 2 D) feeds with country distributor pulled data. Identify mismatches, drive root-cause resolution, and build a reliable, auditable mapping framework ahead of the incentive-on-IMS transition.
• Stakeholder Engagement : Act as the primary data point of contact with distributor data managers across CEA markets. Understand each country's nuances, build relationships, and ensure data work is prioritised at the distributor end.
• Coverage & Distribution Analytics : Produce and maintain coverage numbers by country, channel, and retail environment. Highlight white spaces and growth opportunities.
• DFC File Management : Support the DFC files: validate formulas, check for gaps and opportunities, and ensure the file is accurate, current, and fit for decision-making.
• Reporting & Insights : Deliver clear, accurate commercial reports that sales and market management teams can act on.

Education & Skills

• Relevant Diploma/Degree
• 3-5 years in a data / commercial analytics role, ideally within FMCG and traditional trade environments
• Strong working knowledge of Go-to-Market models, distributor ecosystems, and in-market sales data flows.
• Excellent Excel / spreadsheet skills — formulas, data validation, large-file management.
• Confident communicator who can hold their own with distributor data teams and internal stakeholders; able to influence without authority.
• Detail-oriented and persistent; someone who chases the last 5% of accuracy.
• Experience with data aggregators (e.g. PRA, Nielsen, IRI) and familiarity with coverage / numeric distribution metrics is a strong plus.