Digital Marketing Executive

Key Responsibilities

• Plan, create, and schedule marketing materials (photography, videography, graphics) using a structured content calendar.
• Daily posts and engagement across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
• Daily reporting and evaluation of social media performance using Meta and Google analytics.
• Meta ads management, company website profile management, Google ads, and analytics.
• Oversight of NNRE Ltd and Kikwetu Sacco branding and related materials.
• Responding to and tracking customer inquiries from ads campaigns.
• Drive online leads and assist with sales activities.
• Any additional responsibilities as may be assigned by the C.O.O

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years' experience as a Digital Marketing Specialist or in a similar role.
• Understanding of social media platforms, tools, analytics, and current trends.
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Experience in social media advertising and campaign management, including analyzing performance metrics and adapting strategies.
• Proficiency in graphic design tools is an added advantage.
• Ability to multitask, meets deadlines, and thrives in a fast-paced environment.