Digital Marketing Social Media Marketer
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ACADEMIC QUALIFICATIONS
- Minimum KCSE Certificate
- Certificate or Diploma in Digital Marketing, Marketing, Communication, Media Studies, ICT, Public Relations, or a related field
- Professional training/certification in Digital Marketing or Social Media Management is highly preferred
STRONG DIGITAL MARKETING SKILLS – ESSENTIAL
- Facebook & Instagram Marketing
- TikTok Marketing
- WhatsApp Business Marketing
- YouTube Marketing
- Google Business Profile
- Social media advertising & paid campaigns
- Lead generation & online student recruitment
- Analytics, audience targeting & engagement
- Digital marketing strategy
- Managing online enquiries and converting leads into students
SOCIAL MEDIA MANAGEMENT – ESSENTIAL
- Manage the college social media pages professionally
- Create a daily/weekly content calendar
- Create engaging posts, reels, stories & short videos
- Write attractive captions and marketing messages
- Respond promptly to comments, messages & enquiries
- Grow the college’s social media following organically
- Use relevant trends to promote college courses
- Track engagement, reach, views, followers & enquiries
- Prepare regular social media performance reports