Digital Sales Associate - Naivasha

Key Duties and Responsibilities: 

Lead Database Management

• Maintain a lead list of up to 1,000 farmers: ensuring contact details are complete, accurate, and up to date at all times
• Validate and enrich new leads provided by the promoters you are collaborating with by confirming farmer identity, crop type, location, and current purchasing status through a follow-up call before adding to the active list
• With the help of your manager, segment and prioritise the lead list so that calling effort is directed at the farmers most likely to convert
• Flag and resolve data quality issues proactively - do not allow the database to degrade through inaction

Farmer Calling & Conversion

• Make a minimum of 150 farmer calls per week, covering new leads, active prospects, first-time buyers, and repeat follow-ups
• Use calls purposefully: convert hesitant leads, support farmers through the purchase decision, follow up on application after buying, and collect feedback on results
• Keep call records accurate and current in the database immediately after each call 
• Identify farmers showing strong sales intent and escalate or act on them quickly, in coordination with the promoter if buying from the NCPB, an agrovet or cooperatives. 

Promoter Collaboration

• Ensure that what you are saying to farmers by phone is consistent with what the promoter is saying in person -  a unified message builds trust
• Verify new leads passed by the promoter through a call within 48 hours and confirm the outcome back to the promoter

Local Events & Information Centre

• Attend and actively participate in 1-2 local farmer events per month to promote Evergrow, generate new leads, and maintain community visibility for the brand
• Run the Evergrow information centre as a point of contact for farmers seeking advice on Evergrow products, application, and results - keeping it stocked, organised, and welcoming
• Use events and the information centre proactively as lead generation opportunities: capture contact details, crop type, and current fertiliser use from every new farmer interaction

Local Intelligence & Advisory Support

• Provide the central advisory associate with weekly input on local crop conditions, planting and harvesting stages, and any local events or priorities that should influence advisory content
• Flag anything on the ground that the central team needs to know - unusual weather impacts, supply issues at the depot, farmer complaints about product performance - promptly and clearly

In-Season Depot Selling

• During peak selling season (2 months long rains, 1 month short rains), step into priority depots to sell directly to farmers alongside the promoter
• Operate at the depot with the same energy and product knowledge as a trained promoter - know the product, know the price, know the objections, and know how to close
• Use depot time to identify and capture new leads for the digital follow-up pipeline