External Marketer-Meru
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Key Responsibilities
- Field Marketing: Conduct field visits, community outreach, school visits, and promotional activities to create awareness of MedPrime Training College and its courses.
- Lead Generation: Identify and engage prospective students through field activations, referrals, educational institutions, healthcare facilities, and community networks.
- Student Recruitment: Promote the college\'s courses, explain admission requirements, and actively support the achievement of assigned student enrolment targets.
- Follow-up and Conversion: Follow up with prospective students through phone calls, WhatsApp, and physical visits to convert leads into confirmed enrolments.
- Partnership Development: Establish and maintain professional relationships with schools, organisations healthcare facilities, community leaders, and other potential recruitment partners, subject to institutional guidelines.
- Market Research: Identify new recruitment opportunities, assess competitors\' activities, gather market feedback, and recommend effective field marketing strategies.
- Reporting and Accountability: Submit daily reports on field activities, leads generated, follow-ups, applications, and enrolments while maintaining accurate records.
- Professionalism and Compliance: Represent the institution professionally, provide accurate course information, protect prospective students\' personal data, and comply with approved marketing procedures and assigned targets.
Qualifications and Experience
- Diploma or Bachelor's degree in Sales and Marketing, Business Administration, Business Management, Communication, or another related field.
- Strong communication, persuasion, negotiation, and interpersonal skills.
- Ability to conduct fieldwork, engage diverse audiences, and work towards measurable targets.
- Basic computer literacy and proficiency in using smartphones, email, and WhatsApp for business communication.
- Previous experience in field sales, external marketing, student recruitment, or business development will be an added advantage.
- Self-driven, organised, results-oriented, and willing to travel within assigned locations.