Marketing Assistant Retail

1 month ago
Employment Information
Role Overview We’re looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales. You’ll play a key role in campaign execution, Content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results. Key Responsibilities Campaign Execution & Coordination Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers) Coordinate with branches, and sales teams to ensure smooth campaign rollout Track campaign timelines and deliverables to ensure deadlines are met Digital Marketing Support Manage and update content across social media platforms, and WhatsApp channels Assist in managing online leads, inquiries, and customer engagement funnels In-Store & Branch Marketing Support implementation of in-store branding (POS materials, signage, displays) Ensure consistency of brand messaging across all branches Assist in organizing  activations, promotions, and customer events Content & Creative Support Work with designers to develop marketing materials Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns Capture basic content (photos/videos) for real-time marketing needs Data, Reporting & Insights Track performance of campaigns (footfall, leads, conversions, sales) Maintain marketing reports and dashboards Provide insights and recommendations based on campaign performance Customer-Centric Marketing Support customer engagement initiatives Assist in improving customer journey across online and offline touchpoints Help manage CRM or lead databases Requirements Qualifications & Experience Bachelor’s Degree or Diploma in Marketing, Business, Communications, or related field 1-2 years’ experience in marketing (retail experience is a strong advantage) Basic understanding of Content creation & digital marketing (social media, ads, content) Experience working in a fast-paced, target-driven environment Key Skills & Competencies Strong execution and attention to detail Good communication and coordination skills Commercial awareness (understands sales impact) Creative thinking with a practical approach Basic data analysis and reporting skills Ability to multitask and meet tight deadlines Proactive and solution-oriented mindset go to method of application »
Job location
Marketing Assistant Retail
CDL Human Resource
Marketing Assistant Retail
1 Vacancy
Nairobi, Nairobi, Kenya
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