Marketing Coordinator
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Industry Merchandising, Retail & eCommerce Founded 1984 Type Private Website https://hotpoint.co.ke/ Address Misha Tower, 3rd Floor Nairobi Kenya
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Job Purpose
- Work hand in hand with the Marketing Executives to plan, launch and track campaigns for an assigned brand portfolio. The Coordinator turns strategy into action across retail, online, B2B and partner channels.
Key responsibilities
- Help shape campaign strategy and yearly brand plans for the assigned brands
- Run campaigns end to end: briefs, timelines, budgets, approvals and launch
- Write clear creative briefs and send them to the Traffic Manager
- Coordinate with retail, online, call centre, finance and B2B teams so every launch lands across all channels
- Plan in-store activations, events and point-of-sale material with outlet teams
- Keep competitor and market notes up to date for each brand
- Key measures of success
- Campaigns launched on time and within budget
- Quality of briefs (few rounds of rework with design)
- Feedback from brand partners and internal teams
Qualifications
- Degree or diploma in Marketing, Business or Communications (CIM or MSK membership is a plus)
- 2–3 years in marketing, ideally retail, FMCG, consumer electronics or an agency
- Skills and experience
- Strong planning and follow-through; comfortable juggling several campaigns
- Clear writer and confident presenter
- Good with numbers: budgets, basic reporting and Excel
- Working knowledge of digital and social media marketing
- Experience with Trello or similar project tools is a plus
- What success looks like in 6 months
- Owns the campaign calendar for the assigned brands
- Has delivered at least two campaigns end to end with clear results reports