Job Purpose/Mission The Marketing Coordinator will support the execution of marketing strategies that drive customer acquisition, product adoption, and brand visibility across Kenya. The role plays a key part in coordinating field marketing, last-mile activations, and digital engagement to support Ignite Energy Access’ mission of delivering affordable, reliable energy solutions. Responsibilities : Field Marketing & Last-Mile Activations Plan and coordinate on-ground marketing activations in rural and peri-urban markets Support the field teams with marketing materials and campaigns Ensure strong brand visibility at shops, market storms, and community events Work closely with regional teams to align campaigns with local market needs Campaign Execution (Above & Below the Line) Assist in executing integrated campaigns (SMS, social media, activations) Coordinate campaign timelines, materials, and stakeholder inputs Monitor campaign performance and recommend improvements Customer Engagement & PAYGo Journey Support Support initiatives that improve customer onboarding, education, and retention Work with Customer Experience teams to develop communication materials (SMS, call scripts, FAQs) Ensure clear and consistent messaging on product usage, payments, and benefits Vendor & Budget Coordination Liaise with agencies, printers, media partners, and activation teams Track marketing spend and ensure cost-effective execution Support procurement processes for marketing materials and services Content & Brand Management Develop and localize marketing content (posters, flyers, messaging, digital content) Ensure all materials are aligned to IEA brand guidelines Manage social media platforms and support content publishing Trade Marketing & Sales Support Collaborate with Sales teams to drive sell-out campaigns and promotions Support launch of new products in the market Track availability and usage of POS materials across regions Market Intelligence & Insights Gather insights from the field on customer behaviour, competitor activity, and product feedback Conduct basic market research to support decision-making Share insights with Marketing, Product, and Commercial teams Experience Bachelor’s degree in Marketing, Business, Communications, or related field 2–4 years’ experience in marketing, preferably in FMCG, telecom, fintech, or off-grid energy Experience working in rural or last-mile markets is highly desirable Familiarity with PAYGo or financial inclusion models is an added advantage Skills & Competencies Strong coordination and project management skills Excellent communication skills (English & Swahili; vernacular is a plus) Ability to work with field teams across multiple regions Creative problem-solving and adaptability Basic data analysis and reporting skills Strong stakeholder management go to method of application »