Marketing Manager

General Purpose:

To develop, establish, and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising, and promotional activities of the organization.

Responsibilities:

• Manage and coordinate all marketing, advertising, and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analyze customer research, current market conditions, and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Expand and develop marketing platforms, including social media platforms
• Manage the productivity of the marketing plans and projects
• Monitor, review, and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within the agreed budget
• Report on return on investment and key performance metrics
• Develop pricing strategy
• Create marketing presentations
• Liaise with media and advertising
• Collaborate with the sales function
• Monitor industry best practices

Education and Experience:

• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and managing marketing strategies

Technical Marketing Skills:

• Proven experience in customer and market research
• Relevant product and industry knowledge

Digital Marketing Skills:

• Experience with relevant software applications

Key Competencies:

• Excellent written and verbal communication skills
• Collaborative skills
• Formal presentation skills
• Organization and planning
• Strategic and critical thinking skills
• Data analysis and management
• Problem analysis and problem-solving
• Team leadership
• Persuasiveness
• Adaptability
• Creativity
• Judgment and decision-making