PURPOSE

• Responsible for driving regional parts sales growth by developing and managing customer relationships, expanding market coverage, improving customer retention, supporting demand planning, and promoting genuine parts usage while achieving sales, profitability, and customer satisfaction targets.

KEY RESPONSIBILITIES WILL INCLUDE:

Sales & Business Development

• Develop and execute regional sales plans to achieve parts sales revenue and gross margin targets.
• Grow market share by identifying new business opportunities, recruiting new Parts stockiest and expanding existing customer accounts.
• Conduct regular customer visits, presentations and business reviews.
• Reactivate dormant customers and develop strategies to increase purchase frequency.
• Promote genuine parts through customer education and marketing initiatives.
• Identify upselling and cross-selling opportunities across the product portfolio.

Dealer Network Development

• Develop, support and continuously appraise the regional dealer network.
• Monitor dealer and parts stockiest performance and recommend improvement initiatives.
• Ensure dealer/Parts stockiest branding and visibility comply with company standards.
• Coordinate regional Parts marketing campaigns and promotional activities.
• Provide product knowledge and sales support to dealer staff.

Customer Relationship Management

• Maintain strong relationships with fleet customers, dealers, Parts stockiest and independent workshops.
• Respond promptly to customer enquiries and resolve complaints through root cause analysis.
• Conduct post-sale follow-ups to improve customer satisfaction.
• Gather customer feedback and recommend service improvements.
• Maintain high customer retention through proactive engagement.

Sales Planning & Market Intelligence

• Prepare weekly, monthly and quarterly territory plans.
• Conduct competitor analysis covering pricing, product availability, promotions and market trends.
• Analyze customer purchasing patterns and identify growth opportunities.
• Recommend pricing, promotional and product strategies.
• Share market intelligence with management.

Operational Excellence, Reporting & Compliance

• Support demand forecasting, monitor lost sales and recommend inventory improvements.
• Submit timely sales reports, forecasts, territory analyses, and market intelligence.
• Monitor customer credit, support debt collection, and ensure compliance with company credit policies.
• Continuous training and comply with company policies, SOPs, and ethical standards.
• Participate in departmental initiatives and perform any other duties as assigned

PERSON SPECIFICATIONS

Academic Qualifications

• Degree or Diploma in Business, Automotive Engineering or related discipline.

Experience

• Minimum five (5) years' experience in Automotive Parts Sales.
• At least two (2) years in regional or field sales.
   

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