Retail Manager
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KEY DUTIES / RESPONSIBILITIES
- Manage Telesales, Counter Sales and Retail teams, expense controls, agreed targets and brand promotion.
- Support development of the annual sales plan.
- Implement sales/marketing plans for market-share growth, volume, profitability, revenue and brand objectives.
- Lead the team in converting leads into sales.
- Prepare product target forecasts using historical data, market trends, competitive activity, promotional strategy and sales effort.
- Train/support the team to generate/respond to quality leads, follow up contacts, secure/renew orders, negotiate prices and close sales.
- Identify new areas within the county for retail outlets, develop business plans around opportunities and manage established outlets.
- Work with the Sales Head on client service, value delivery, efficiency/cost control, team sales budgets and resource management.
- Monitor team performance through reports, communications, sales reports and cyclical sales meetings.
- Stay current on products/competitors, customer analysis, feedback and market research.
- Promote compliance with the Company’s Code of Business Conduct in business development and sales.
- Apply CRM and ERP software in the role.
KEY OUTPUTS / DELIVERABLES
- Annual business-plan development and commercial planning.
- Achievement of team sales targets/outcomes.
- Customer retention, improved relationships and quality service to existing clientele.
- Compliance with departmental processes and team-management routines.
- Timely, accurate sales reporting for decision-making.
- Establishment of a highly motivated Retail Team.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s Degree in Business Administration, Marketing or related subjects.
- At least 6 years’ sales experience in the manufacturing industry.