Sales and Markerting Manager

Salary scale - KES 140,000

Key Responsibilities 

• Develop and execute sales and marketing strategies that drive brand awareness, student enrolment, and market share growth.
• Design and implement promotional campaigns across digital, field activations, advertising, and communications channels, ensuring consistency of brand messaging.
• Lead market analysis and competitor monitoring to identify opportunities, anticipate trends, and inform pricing, positioning, and product strategies.
• Manage budgets and resources effectively, preparing annual plans, monitoring expenditures, and ensuring return on investment for marketing initiatives.
• Strengthen client and stakeholder relationships through regular engagement, needs assessment, and proactive identification of new opportunities.
• Oversee sales team performance and training, setting clear goals, monitoring results, and building a high‑performing culture aligned with institutional objectives.
• Coordinate cross‑functional collaboration with academic, operations, and senior management teams to achieve organisational targets.
• Develop and maintain strong brand positioning, ensuring consistency across events, campaigns, web platforms, and promotional materials.
• Analyse consumer behaviour and student needs to refine customer personas and tailor marketing approaches.
• Identify and pursue new market segments, expanding reach and enhancing competitiveness.
• Prepare and deliver strategic reports on sales performance, market trends, and campaign effectiveness to support decision‑making.
• Ensure compliance with industry standards and regulatory requirements, maintaining professionalism and confidentiality in all activities.
• Contribute to institutional planning, participating in quarterly and annual reviews of objectives and performance.

Academic and Professional Qualifications and experience required

• Undergraduate degree in Sales, Marketing, Business Administration, or related field.
• Minimum 5 years of substantial relevant experience in sales and marketing.
• Master’s degree in Sales, Marketing, or Business Administration is an added advantage.
• Proven success in driving revenue growth, market share, and brand positioning.
• Experience in managing sales pipelines, customer relationships, and marketing campaigns.
• Strong background in preparing and delivering detailed sales reports, market analysis, and marketing strategies.
• Results‑oriented, with ability to manage multiple projects and meet sales targets under tight deadlines.

Skills and Competencies

• Strategic Thinking: Ability to craft and execute innovative marketing strategies aligned with institutional goals.
• Analytical Skills: Strong capability to interpret market trends, sales data, and consumer behaviour into actionable insights.
• Communication & Negotiation: Exceptional interpersonal skills to build and maintain client relationships and influence stakeholders.
• Technical Proficiency: Skilled in CRM systems (e.g., Salesforce), Google Analytics, and MS Excel.
• Leadership & Team Development: Ability to set goals, coach teams, and foster a high‑performance culture.
• Project Management: Strong organisational skills to manage cross‑functional teams and budgets effectively.
• Problem‑Solving: Creative approach to addressing complex challenges in sales and marketing.
• Customer Focus: Commitment to satisfaction and retention, with the ability to identify gaps and provide tailored solutions.
• Professional Integrity: High levels of discretion and confidentiality in handling sensitive information.