Sales Representative

Core Responsibilities Customer Prospecting, Acquisition & Market Expansion First-hand knowledge of and network building skills specifically for the markets of the counties of Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi (herein termed as Central Kenya) Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units Actively execute the acquisition of the prospects as per the targets Relationship Managemen t Build and maintain long relationship with the Customer to generate trust Market and story tell our brands and products and services – existing and new Customer Prospecting, Acquisition & Market Expansion First-hand knowledge of and network-building skills specifically for the markets of the counties of Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi (herein termed as Central Kenya) Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units Actively execute the acquisition of the prospects as per the targets Relationship Managemen t Build and maintain long relationship with the Customer to generate trust Market and story tell our brands and products and services – existing and new Keep the customer engaged actively via virtual & in person client engagement Customer-wise Sales Growth & Forward Planning Managing primary wholesalers, importers and agents Monitor key accounts performance and drive business optimization and growth in range, variety and frequency Order Processing & Fulfilment Planning Timely order placement into the system Timely, collaborative communication with the relevant Teams Proactive sharing of information with the customer Develop and execute fulfilment plans with the customers Market Insights & Learnings Actively and dynamically know our consumers, customers, markets, competitors, opportunities Learn from behaviors of customers/consumers to understand them better Provide the Company with marketing/sales intelligence to drive market leadership Have a good understanding and leveraging on local culture Understand the customers business, their clients, the challenges, the pain points, and the areas of growth Differentiation & Innovation Commercialization Actively innovate offerings through in-depth and extensive customer and consumer driven insights Proactively drive new offerings in the market execute commercialization Drive Universe Depth & Spread in Markets Execute sales and distribution plan for all business units in the focus regions as per this JD Drive sustainability through the spread of multiple universe offerings in core markets and through key customers Brand Positioning & Buyer Experience Deeply understand and drive our Brands products & services in the market Proactively engage with customers on brands and products all the time Key Deliverables Sales Growth Achieve year round active business activity in the markets of Central Kenya Drive Growth of 20% YoY for next 3 years for our Expansion business units Drive Growth of 10% YoY for next 3 years for our Turnaround business units Customer Acquisition & Market Expansion Establish key customers across all expansion and turnaround business units Cultivate and develop eco systems of primary users in expansion business units to enable brand differentiation Brand & Product Differentiation Drive brand awareness, loyalty, and growth through value propositions localized for the user base in each market Sales Strategy Execution Drive growth to achieve a minimum of 20% YOY Growth over next 3 years across our Expansion business units Drive growth to achieve a minimum of 10% YOY Growth over next 3 years across our Turnaround business units Key Customer Growth Pathways 40 Key Accounts Growth strategy execution with a growth path of a minimum of 35% YoY growth over the next 3 years evenly spread across Expansion business units Key Accountabilities Sales Targets Achievement Customer Base & Acquisition Growth Sales Pipeline & Forecasting Managing Credit Risk Competencies & Qualities Products, Sector & Market Knowledge Excellent Sales and Negotiation Skills High Trust Customer Relationship Builder Multi-Cultural & Multi-Lingual Results Driven Market Learning Led Key Expectations Of Candidate’s Impact To The Company Uphold and live the Organization’s Core Values & Culture Understanding the Company Strategy Execute and Realize the Goals of the Company Market Focus and Commercialization Approach Customer Growth Driven Problem Solving and Team Player Self-Driven & Accountable Requirements Added 5+ years of experience in Sales go to method of application »