Social Media Campaign Consultant

Overall Objective 

• To increase public awareness and engagement on FGM and GBV prevention, protection, and available support services through strategic media buying, targeted graphic design, and influencer-generated content, reaching at least 2 million people with the “Komesha FGM” campaign message. 

Scope of Work and Specific Tasks 

• The agency will undertake the following tasks: 
• Develop a campaign strategy identifying priority audiences in Isiolo, West Pokot, and 
• Tharaka Nithi, defining appropriate platforms and messaging approaches. 
• Design localised static visual assets, including campaign posters, infographics, and social media cards. 
• Identify, contract, and manage local digital influencers across the three counties to produce localised video content tailored to their specific audiences. 
• Deploy one videographer on a documentation trip to one target county (maximum 3 days) to capture high-quality footage, community interactions, and survivor stories. 
• Note that Echo Network Africa Foundation will provide ground transport and coveraccommodation and meals for the assigned agency personnel; the agency financial proposal should only cover the professional labour time. 
• Implement a paid social media promotion plan across Facebook, Twitter, Instagram, TikTok, and LinkedIn to guarantee the 2 million reach target. 
• Provide a campaign monitoring framework, periodic progress updates, and a final performance report supported by platform analytics. 
• All agency-designed graphics and influencer-produced videos must be submitted to Echo 
• Network Africa Foundation for technical and safeguarding review before publication. 

Expected Deliverables 

• Develop and submit a clear social media plan indicating targeted reach, audience demographics, and the specific digital platforms to be employed. 
• Develop a comprehensive toolkit of social media messages, static graphics, and influencer-generated video content for Echo Network Africa Foundation's approval prior to publication. 
• Provide evidence of publication across at least five digital platforms, demonstrating the final number of people reached against the 2,000,000 target. 
• Submit a comprehensive media monitoring report indicating who was reached, channels used, audience responses, and audience demographics. 

Target Audience 

• Men and boys as agents of positive social and gender norm change. 
• Women and girls, including adolescent girls and young women. 
• Parents, caregivers, and families. 
• Elders, cultural leaders, and traditional leaders. 
• Religious leaders and faith-based institutions. 
• Community leaders and local administrators. 
• Teachers, youth groups, and civil society organisations. 
• Communication Platforms 
• Facebook: Paid awareness campaigns, infographics, community messaging, and audience engagement. 
• Twitter: Short awareness messages, campaign hashtags, advocacy messages, and stakeholder engagement. 
• Instagram and TikTok: Influencer-generated visual storytelling, Reels, short videos, and campaign graphics. 
• LinkedIn: Institutional advocacy, stakeholder engagement, and sharing of campaign outcomes. 

Performance Indicators 

• Total reach: At least 2,000,000 unique individuals. 
• Platforms activated 4 platforms minimum. 
• Content Published: Delivery of the graphic toolkit and influencer-generated videos. 
• Final report submitted with 100 per cent platform analytics and advertising expenditure evidence provided. 

Duration of the Assignment 

• The assignment will be implemented within a three-week campaign period in November 2026. 
• Technical and Safeguarding Requirements 
• Ensure all distributed content is survivor-centred, gender-sensitive, culturally appropriate, and rights-based. 
• Protect the confidentiality, dignity, and privacy of survivors and children. 
• Comply with Echo Network Africa Foundation safeguarding, PSEAH, data protection, and communications requirements. 
• Moderate audience interactions involving harmful, discriminatory, or abusive content. 

Required Qualifications and Experience 

• Proven experience in digital marketing, media buying, graphic design, and influencer management. 
• Demonstrated ability to design and implement high-reach digital awareness campaigns. 
• Experience in GBV, FGM, gender equality, or development communication is an added advantage.