Social Media Communications Officer
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Industry Consulting Founded Nil Type Private Website www.gaprecruitment.co.ke/ Address Madonna House Annex, 1st Floor, Rm A104 Westlands Road, Westlands Nairobi, Kenya
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What you'll do
- Plan and produce content for Instagram, TikTok, Facebook, LinkedIn and YouTube, including shooting and editing short video at our client's branches.
- Grow the channels deliberately, not incidentally: test formats, read the numbers, do more of what works.
- Manage comments and DMs, answer or route enquiries from prospective students and candidates, and log every lead properly.
- Tell candidates' stories: successful placements, exam successes, and the different pathways people take to get there.
- Write announcements, newsletters, partner-facing updates and website copy.
- Support employer and institutional communication abroad alongside the Managing Director.
- Report monthly on reach, engagement and enquiries generated.
What our client is really looking for
A track record of building an audience. If you've grown and managed an Instagram or TikTok account past 25,000 followers, your own or on behalf of a brand, we want to talk to you. Tell us which account, where it stood when you took it on, and what you did to grow it.
Also needed
- Strong written English
- Ability to produce and edit short-form video yourself (CapCut or equivalent)
- Solid photography skills
- Sound judgment handling public complaints and sensitive candidate information
- Educational background in Mass Media, Communication, Journalism, Fine Art or a related field
Nice to have
- Proficiency in German
- Experience in education, recruitment or migration
- Paid social (Meta Ads) experience