Social Media Marketing Intern
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RESPONSIBILITIES
Content Creation & Scheduling
- Draft, design, and schedule posts across the organisation's social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok) showcasing farmer impact, mobility services, and organisational milestones.
Storytelling & Field Content
- Work with field and hub teams to gather photos, videos, and testimonials from farmers, hub operations, and ongoing campaigns for use in social media content.
Community Engagement
- Monitor comments, messages, and mentions across platforms, responding to or escalating queries as appropriate to maintain an active, responsive online presence.
Analytics & Reporting
- Track engagement metrics (reach, likes, shares, follower growth) across platforms and prepare simple monthly reports to inform content strategy.
Design Support
- Create basic graphics and short-form videos using tools such as Canva for use in posts, campaigns, and the organisation's newsletter.
Campaign Support
- Support the planning and execution of ongoing social media campaigns and challenges (e.g., the Kilikawi Challenge).
Marketing Support
- Support the Data & Innovations team with broader marketing activities, including promotional materials, event and campaign marketing, partner/funder-facing communications content, and brand consistency across digital and print materials.
- Perform any other related assigned dutie
Qualifications
- Recently completed a degree in Communications, Marketing, Journalism, Digital Media, or a related field.
- Familiarity with major social media platforms and content formats (Reels, Stories, short-form video).
- Graphic design or video editing skills (e.g., Canva, CapCut) is a plus.
- Strong written communication skills in English; Kiswahili is a plus.
- Interest in rural development, agriculture, or mobility is an advantage.
Technical competencies
- Comfortable using a smartphone for photography and videography.
- Familiarity with social media scheduling tools (e.g., Meta Business Suite, Buffer) is a plus.
- Basic understanding of social media analytics and engagement metrics.
Core competencies
- Creative, detail-oriented, and comfortable telling stories through visuals and short-form writing.
- Proactive and able to work independently with light supervision.
- Strong organisational skills and reliability with a content calendar.
- Willingness to travel occasionally to hub locations for content gathering.
- Open to feedback and a fast learner.