Role Purpose: This is a commercially-focused, technically-grounded role responsible for driving market development, customer acquisition and profitable growth of the company's premix, concentrate and feed additive portfolio. The role acts as the primary technical-commercial link between the business and the market — providing formulation support, identifying commercial opportunities, generating actionable market intelligence and developing strong industry relationships that underpin sustainable business growth Key Duties and Responsibilities: Market Development & Business Growth Develop and execute a market development strategy for premixes, concentrates and feed additives across Kenya. Identify, qualify and convert new business opportunities with feed manufacturers, integrated poultry producers and commercial livestock operations. Build and manage a robust sales pipeline, tracking leads from identification through to closure. Achieve volume and revenue growth targets across the premix, concentrate and feed additive categories. Develop and present commercially compelling technical proposals to prospective and existing customers. Represent the company at industry events, trade fairs and stakeholder forums to raise brand visibility and generate leads. Industry Relationship Management Build and maintain a broad, active network across feed millers, nutritionists, veterinarians, livestock producers and industry associations. Develop long-term relationships with key decision-makers — procurement managers, production managers, nutritionists and general managers. Engage proactively with feed additive developers and suppliers on innovations, emerging ingredients and market developments. Maintain consistent, value-adding engagement with existing accounts to maximize retention and share of wallet. Job Requirements Qualifications & Experience Minimum Requirements Higher Diploma in Animal Nutrition, Feed Technology, Animal Production, Livestock Production or related discipline. Minimum 5 years' experience within animal nutrition, feed manufacturing, premix, concentrate or feed additives industry. Practical exposure to feed formulation and feed manufacturing processes. Experience engaging feed millers, nutritionists and commercial livestock producers. Proven ability to identify and develop new business opportunities. Experience providing technical support within a commercial environment. Added Advantage Bachelor's Degree in Animal Science, Animal Nutrition, Veterinary Medicine or related field. Postgraduate qualification in Animal Nutrition, Agribusiness or MBA. Knowledge of feed formulation software Existing relationships with feed additive suppliers, feed millers or key livestock producers. Exposure to new product development and product commercialization processes. Advanced proficiency in Microsoft Excel and data analysis tools. go to method of application »