Category Innovations Manager --Rice Pulse
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Industry Manufacturing / Production / FMCG Founded N / A Type Private Website http://www.capwell.co.ke/ Address
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what we're looking for
A category builder with a P&L mindset
- You have run category or brand portfolios in FMCG and can show how your strategy, pricing and portfolio choices moved revenue, share and margin — not just awareness.
ESSENTIAL QUALIFICATIONS & EXPERIENCE
- Bachelor's degree in Marketing, Business, Commerce or a related field; professional or postgraduate Marketing qualification advantageous
- Minimum 7–8 years' progressive FMCG Marketing, Category or Brand experience
- Demonstrated experience managing category strategy, portfolio, innovation and financial performance
- Experience leading brands, people and cross-functional projects
- FMCG experience essential; food manufacturing or food-category experience strongly preferred
Food is your category
- Capwell has a strong preference for leaders from food manufacturing or food categories —flour, rice, grains, staples, snacks or adjacent. You understand the economics of staple foods and the shoppers who buy them.
TECHNICAL COMPETENCIES
- Category strategy
- P&L and commercial analysis
- Consumer and shopper insight
- Portfolio architecture
- Pricing and pack architecture
- Innovation / NPD
- Integrated marketing planning
- Marketing ROI
LEADERSHIP COMPETENCIES
- Strategic thinking
- Commercial judgement
- Consumer orientation
- People leadership
- Analytical thinking
- Influencing
- Collaboration
- Decision-making
- Execution discipline