Shopper Marketing Manager
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Industry Manufacturing / Production / FMCG Founded N / A Type Private Website http://www.capwell.co.ke/ Address
View All Jobs at Capwell Industries Ltd
Purpose
- Lead Capwell's shopper marketing agenda —translate category and brand strategy into shopper, channel and point-of-purchase programmes that influence choice and conversion. The integration point between Marketing and Commercial
Experience
- 5–7+ years' FMCG with substantial shopper / trade marketing, category, brand or commercial activation exposure; strong GT and MT knowledge
COMPETENCIES
- Technical: shopper marketing and insight
- Commercial Analytics · Marketing ROI
- Budget Management Behavioural: Commercial Orientation
- Shopper Focus · Strategic And Analytical Thinking
- Influencing Without Authority
- Collaboration
- Negotiation
- Execution Discipline
- Accountabilit