Digital Marketing Specialist
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Industry ICT / Telecommunication Founded 2020 Type Private Website https://thejitu.com/ Address Kimathi Street P.O. Box 1126-10100, Nyeri - Kenya
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Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn, and email marketing platforms.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance and search visibility.
- Manage and optimize Search Engine Marketing (SEM) campaigns, including PPC, Display, and Performance Max campaigns.
- Execute Search Engine Optimization (SEO) strategies to improve organic website rankings and traffic growth.
- Create, schedule, and manage engaging social media content and campaigns across various platforms.
- Monitor campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite.
- Track and analyze key marketing metrics including CTR, CPC, CPL, conversion rates, and ROAS.
- Generate detailed marketing performance reports and provide actionable recommendations for continuous improvement.
- Collaborate with content creators, designers, and sales teams to align marketing efforts with business objectives.
- Support email marketing initiatives including campaign setup, automation workflows, audience segmentation, and reporting.
- Conduct market and trend research to identify new growth opportunities and emerging digital marketing strategies.
- Optimize landing pages and user journeys to improve lead generation and customer engagement.
- Stay updated on the latest digital marketing trends, algorithm changes, and advertising platform updates.
- Ensure all campaigns are aligned with brand guidelines and company objectives.
- Perform other related duties as assigned.
Key Competencies / Skills
- Experience in campaign execution for international clients
- Strong analytical mindset with comfort in performance metrics
- Familiarity with CRM tools such as Salesforce or HubSpot
- Ability to operate across time zones in fast-paced environments
Required Qualifications & Experience
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- Minimum of 2 years of experience in Digital Marketing, SEM, or Performance Marketing roles.
- Support clients in the US
End Date 31st August 2026