Roles/Duties & Responsibilities

• Develop and execute strategic sales plans to achieve revenue, volume and market-share targets.
• Lead, coach and motivate a high-performing sales team across key channels and territories.
• Set sales targets, monitor performance and drive accountability against agreed KPIs.
• Drive market expansion, distribution growth, brand penetration and customer acquisition.
• Build and maintain strong relationships with key accounts, distributors, wholesalers and retail partners.
• Identify new business opportunities through market intelligence, competitor analysis and customer insights.
• Develop and manage sales budgets, forecasts, pipelines and resource allocation.
• Oversee route-to-market strategies and optimize sales coverage, distribution and execution.
• Collaborate with Marketing, Finance, Supply Chain and other departments to align commercial objectives.
• Negotiate strategic agreements and commercial terms with key customers and business partners.
• Monitor market trends, pricing, promotions and competitor activities to identify growth opportunities.

Skills & Qualifications

• Bachelor’s degree from a recognized university.
• Minimum 10 years’ proven experience in sales and sales management, preferably within the FMCG industry.
• At least 5 years’ experience in a senior sales leadership or commercial management position.
• Strong understanding of FMCG markets, distribution channels, route-to-market strategies and customer segments.
• Demonstrated track record of consistently achieving and exceeding sales and revenue targets.
• Strong leadership, coaching, people-management and team-development skills.
• Customer service excellence and problem-solving orientation
• Team collaboration and coordination skills
• Ability to work independently and meet sales targets
• Proficiency in MS Office Suite and CRM software
• Strong problem-solving and evaluation skills
• Strategic thinking and market analysis capability
• Proven sales and negotiation skills
• Strong business development and client relationship management skills