Roles/Duties & Responsibilities

• Develop and execute territory business plans to achieve sales, revenue and volume targets..
• Lead, coach and motivate sales teams to deliver consistent territory performance.
• Drive sales growth through distributors, wholesalers, retailers, key accounts and other trade channels.
• Identify and develop new business opportunities to expand market coverage and increase market share.
• Build and maintain strong relationships with distributors, dealers, retailers and strategic customers.
• Monitor territory performance, market trends and competitor activities and recommend appropriate actions.
• Prepare accurate sales forecasts, budgets, reports and performance analyses for management decision-making.
• Ensure product availability, effective distribution, market visibility and collections across the assigned territory.

Skills & Qualifications

• Bachelor's degree or Diploma in Sales, Marketing, Business Administration, Commerce or a related field from a recognized university.
• Minimum 5 years' experience in sales, preferably with experience in a supervisory or managerial role.
• Proven experience in FMCG sales and distribution, with a strong understanding of the Kenyan market.
• Demonstrated track record of achieving and exceeding sales targets and driving business growth.
• Strong leadership and team-management skills, with the ability to coach and develop sales teams.
• Excellent negotiation, communication and relationship-management skills.
• Strong understanding of territory management, distributor networks, route-to-market strategies and trade execution.
• Good conflict-resolution, problem-solving and decision-making skills.
• Team collaboration and coordination skills
• Ability to work independently
• Analytical and commercially astute, with strong planning, reporting, problem-solving and decision-making abilities.
• Strong business development and client relationship management skills

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