Assistant Officer - Public Relations Corporate Communications
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Job purpose:
- This role is responsible for maintaining external perception and creating awareness of the services and products with the aim of maintaining a positive image of the Group.
Key duties and responsibilities:
- Ensure that CPF corporate events are well publicised and well covered in the media and internally.
- Ensure branding of all CPF Group branches nationwide.
- Collect articles to produce the internal staff newsletter.
- Conduct research and surveys to advise the team on various perception themes.
- Assist in developing agile media campaigns that will positively profile the CPF Group among key audiences.
- Monitor media activities and prepare a monthly report on coverage received.
- Support in coordinating the branding of all CPF Group branches nationwide.
- Assist in collection of articles to produce the internal staff newsletter.
- Assist in editing articles to be used or published for internal and external communication.
- Conduct proactive public relations and external communication campaigns to build positive interaction with key stakeholders.
- Perform any other duties as may be assigned from time to time
Knowledge, experience, and qualifications required
- Academic and Professional Qualifications/Memberships to professional bodies:
- Bachelor's Degree in Mass Communications, Public Relations, Business Management, or relevant field
- Certificate in Public Relations or any relevant professional qualification/ certification and Membership to the Public Relations Society of Kenya (PRSK) professional body.
- Experience Required: 1. At least 1-year relevant experience in a similar organisation or busy function